Ship Ahoy: 40% of Americans Just as Likely to Take a Cruise as Before the Pandemic

Editor’s Note: Washington data is bold

Cruise vacations are still a favorite choice among Americans according to new consumer research from AAA. Forty-one percent say they are considering a cruise in the future and more than half (52%) of the Millennials surveyed say they are ready to return to the open seas. Of those Americans who say they are likely to cruise again, 41% cite a better understanding of the risks presented by COVID-19 as influencing their decision. Locally, AAA Washington booking data shows that cruising is making a strong comeback with sales for 2022 departures equal to 83% of 2019’s pre-pandemic level.

“The cruise industry has done an excellent job of prioritizing the health and safety of its guests while still creating a memorable onboard experience that makes cruising so special. This includes major cruise lines continuing to exceed CDC guidance, even though it is now voluntary,” said Lisa Anciaux, director of travel products, AAA Washington. “As things continue to improve, travelers are eager to return to the high seas to unplug and relax with those they love most.”

Something for everyone

AAA found that 58.3 million (23%) Americans are considering a cruise in the next two years. The all-inclusive experience, quality time with family and friends and shore excursions top the list as the most attractive aspects of a cruise vacation. Younger generations, like Gen Z, are most excited about spending time with family and friends (57%) and outdoor activities such as the pool and other similar amenities (44%).

“Cruising is a unique experience because it’s as much about the journey as it is the destination,” continued Anciaux. “In one sailing, you may visit new corners of the world, experience new cuisine and cultures, and try a new adventurous activity. And the best part – there is something onboard that appeals to every age.”

When it comes to cruising in 2022, the most popular destinations for AAA Washington clients are Europe, Alaska, and the Caribbean. Demand for all things travel – including cruising – is increasing, which means travelers should start planning their next trip. Cruise lines open up reservations as early as two years ahead of departures and sometimes offer better rates for booking early.

Safer Sailing

AAA found that Americans view cruising as safe as resort vacations and safer than exploring large cities. Cruise lines have implemented several safety protocols onboard, such as vaccination and testing requirements for passengers and crew; enhanced medical facilities; upgraded ventilation systems; hand washing and hand sanitizer dispensers in high traffic areas; contactless room service; use of medical-grade cleaning supplies and virtual safety briefings.

Let the Experts be your Guide

Whether you are new to cruising or an avid sailor, an experienced and trusted travel agent can help. Seasoned agents have many resources at their fingertips to help plan and organize a trip that fits a traveler’s specific needs and budget. They have access to added benefits and offers that may not be available directly to consumers.

Travel agents can also take the stress out of making travel arrangements, especially when traveling as a group or navigating any challenges related to itinerary changes due to things like weather delays, natural disasters, flight cancellations, lost luggage and much more that can quickly derail a vacation.

The travel landscape is quickly changing as pandemic-related restrictions lift and more people look to get out and see the world again. A travel agent is an invaluable resource who will serve as your advocate before, during and after a trip, including keeping you apprised of global events or conflicts that may interrupt travel plans. These individuals can explore available options for cruising plus provide counsel on:

• What to expect while onboard and while visiting ports or participating in offshore excursions
• Vaccine/testing requirements and safety protocols for individual cruise lines
• Cancellation policies
• Travel insurance options
• How positive COVID-19 cases are handled (for yourself, other passengers and crew)

To learn more or book your next cruise, click here.

Survey Methodology

The survey questions were administered as part of NORC’s biweekly AmeriSpeak® survey of 1,101 US adults, between December 16 to December 20, 2021. Funded and operated by NORC at the University of Chicago, AmeriSpeak is a probability-based panel designed to be representative of the U.S. household population.

About AAA Washington:

AAA Washington was established in 1904 by 10 prominent Seattleites determined to champion the betterment of motoring conditions and laws, the preservation of Washington state’s natural beauty and the promotion of Washington as an unrivaled tourist destination. Nearly 120 years later, the club continues to pursue these on behalf of its 1.2 million members.

Members of AAA Washington receive exclusive benefits, including roadside assistance, discounts on hotels and rental cars, comprehensive insurance options, and personalized trip planning. AAA Washington was named a Best Place to Work by Puget Sound Business Journal and voted the best Travel/Tourism Company by 425 Business readers in 2023, and AAA was named one of the most trusted travel and automotive brands in the U.S. Additional information is available through the company’s Washington and northern Idaho stores and at www.AAA.com. 

About AAA Foundation for Traffic Safety:

Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

Media Contact

Fearey o/b/o AAA Washington 
AAA@feareygroup.com 
206-838-9209

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